Introduction
The Master Certificate in Digital Marketing is a performance-driven program that equips learners with the tools, techniques, and strategies needed to succeed in today’s fast-evolving digital world. From SEO to social media marketing, this course covers every key aspect required to build a successful career or business online.
Scope of the Course
This program provides comprehensive hands-on training in core and advanced digital marketing domains:
– SEO (Search Engine Optimization) – On-page, off-page, keyword research & Google algorithms
– SEM (Search Engine Marketing) – Google Ads setup, PPC campaigns, budgeting & tracking
– Social Media Marketing – Facebook, Instagram, LinkedIn, YouTube campaigns & analytics
– Content Marketing – Blogging, content planning, copywriting strategies
– Email Marketing – Tools like Mailchimp, automation, and lead nurturing
– Website Planning & WordPress Basics
– Analytics & Tools – Google Analytics, Search Console, and performance measurement
Course Duration: 120 Hours
Mode: Classroom / Online / Hybrid
Projects Included: Live campaign planning, SEO audits, ad setup, lead generation strategies
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Course Highlights:
Digital Marketing
Marketing Foundation
Digital Marketing Ecosystem
Digital Consumer Behaviour
Digital Visibility Strategy
Online Lead Strategy
Graphic Designing for Business
Video Marketing for Business
Building Your Business Website
Introduction to Social Media
Landing Page Optimization
Facebook & Instagram Advertising
Introducon to SEO
Web Analytics & Traffic Reporting
Online Advertising & Google Ads
Display Advertising
Video Advertising
Remarketing & Rebranding
Email Marketing
Inbound Marketing
Web Content Writing
Blogging, AdSense & Affiliate Marketing
Selling On Amazon & Market Places
Earning as a Freelancer/ Starting Agency
AI Powered Digital Marketing
Career Prospects / Job Roles
On completion, learners can pursue high-demand digital roles such as:
– Digital Marketing Executive
– SEO/SEM Specialist
– Social Media Manager
– Performance Marketing Analyst
– Content Strategist
– Freelance Marketer or Digital Entrepreneur
Industries Hiring: Every business that operates online — Startups, Agencies, E-commerce, IT, Education, Healthcare, Real Estate, and more.
Ideal For
This course is best suited for:
– Graduates from any stream looking for job-oriented training
– Entrepreneurs & business owners aiming to grow online
– Freelancers, bloggers, influencers
– Marketing professionals upgrading to digital
– Students preparing for Google/Facebook certifications
Program Highlights:
Why Choose EduCADD Master Programs?
Industry-Recognized Certifications
Get certified with credentials that are valued by top employers in engineering, architecture, marketing, and project management sectors.
Comprehensive Curriculum
Each Master Program is carefully structured to cover foundational concepts, advanced tools, and practical applications.
Hands-on Training with Real Projects
Learn by doing. Work on live projects, simulations, and design case studies to gain real-world experience.
Proficiency in Industry Tools
Master leading software tools such as AutoCAD, Revit, STAAD.Pro, ETABS, SketchUp, Primavera, MS Project, 3ds Max, and digital marketing platforms.
Expert Faculty & Mentorship
Learn from certified trainers and industry experts with years of hands-on experience.
Career-Oriented Learning
Courses are designed in line with current industry needs to enhance employability and open global job opportunities.
